The Best $6 Concealer | The E.L.F. Cosmetics 16HR Camo Concealer, Is It Worth The Hype? | Honest Review

Tooba Rizwan
7 min readJan 11, 2022

Let’s be honest, aren’t we all have been there where we wonder, what is that one concealer which can conceal all our face problems without costing much? Then you are not alone.

e.l.f. 16HR Camo Concealer in color Light Sand.
e.l.f. 16HR Camo Concealer in color Light Sand. Source: e.l.f. Cosmetics.

Not sure about all, but this concealer can definitively solve several issues you are dealing with in covering dark circles, blemishes, hyperpigmentation, any spot, or discoloration on your face.

That’s why we bring you this article, so we all can review what is this hype around “e.l.f. 16HR Camo Concealer being the best $6 concealer is all about. And is it any good and worth your money?

Let see how e.l.f cosmetics beat the high-end luxury brands in their own game by being the most affordable and promising concealer in the market.

What We Love In e.l.f. 16HR Camo Concealer?

Longevity:

As the concealer states with its name, it is long-wearing, can’t tell about 16 hours as we tried e.l.f. 16HR Camo Concealer for only 8 hours.

You get to try it for yourself to see how flawless it wears throughout the day. If you get to try it for 16 hours wear time, let us know what outcome it brings you. We would love to hear from you.

Coverage:

This concealer is a holy grail for someone who needs full coverage concealer. It gives that concealment that makes you look like you got twice as many hours of sleep than you actually did. It sure did for us.

Multi-Tasking:

This concealer is a multi-tasker as it not only conceals but can also correct, contour, and highlight your face for flawless-looking skin with its wide range of shades.

We only get to try our matched shade, but you can try different colors for contouring and highlighting your face for recreating the snatched look, which is hot in the trend right now without costing you a fortune.

Wide Shade Range With Undertone Availability:

With e.l.f. 16HR Camo Concealer, you don’t have to think of matching your shade or not because of their shade range.

e.l.f. cosmetics bring you 26 shades with seven cool undertones, ten neutral undertones, ten warm undertones with its matte finish concealer.

e.l.f. 16HR Camo Concealer color’s wet and dry swatches.
e.l.f. 16HR Camo Concealer color’s wet and dry swatches. Source: e.l.f. Cosmetics.

Whereas, the satin finish “e.l.f. Hydrating Camo Concealer” comes in 25 shades with seven cool undertones, nine neutral undertones, nine warm undertones.

What we find unique is that most brands don’t offer a color range with undertone availability.

Crease & Shine Proof:

This 16-hour wear liquid Camo Concealer provides you with a highly pigmented, quick-drying, matte finish formula that cancels out any shine, dries matte, and won’t crease.

Whereas Hydrating Camo Concealer is an all-day wear liquid concealer that provides pigment, time to play, a satin finish while hydrating your skin.

Affordability:

We found little concealers with a price range of $6. And if we found some, they didn’t perform like a dream. But this e.l.f. 16HR Camo Concealer did.

We would even say that this performs way better than most high-priced concealers we tested. It is a good value for money than most concealers in the market.

Easy Application:

We can’t be more satisfied with how easy it is to apply. As some concealers that are fast drying are hard to deal with and don’t blend well. But not this concealer. We find that even if we had to be quick in applying this concealer, it glides on so smoothly and gives a flawless look.

What’s Not God In e.l.f. 16HR Camo Concealer?

Both e.l.f. 16HR Camo Concealer and e.l.f. Hydrating Camo Concealer comes with a large doe-foot applicator. Not a bad thing because it applies evenly with maximum coverage. But some people prefer a small applicator for easy handling.

No worries, if you want to apply a smaller amount, here is the hack that we did. Just wipe the extra product off on the neck of the tube before applying the concealer.

e.l.f. 16HR Camo Concealers. Source: e.l.f. Cosmetics.

We find out that some people find Camo Concealer drying for their skin. Some also find it ceases in their fine lines for aged and mature skin.

We recommend if you have mature or dry skin, then use Hydrating Camo Concealer as it will be more suitable for your skin. Or you can moisturize your skin thoroughly before applying the concealer.

On The E.L.F. website, we found some reviews saying that it was not the shade shown in the bottle. They ended up with a color not suitable for their skin color.

On their same website, they mentioned that the 16HR Camo Concealer dries darker, so match the color swatches or the color on the box. On the other hand, Hydrating Camo Concealer dries to the color shown in the bottle.

They are even giving a shade match guarantee saying: “We want you to be 100% happy with the shade you chose. If you are not, we will refund your purchase within 30 days”.

Pro Tip: Before applying the concealer, moisturize your skin and, after applying, use a little setting powder for a long-wear, crease-proof and flawless face.

Look Back On Key Features of e.l.f. 16HR Camo Concealer:

Let us look at what we find in e.l.f. 16HR Camo Concealer:

Original features of e.l.f. Camo Concealers. And the difference between 16HR Camo Concealer vs Hydrating Camo Concealer.
Original features of e.l.f. Camo Concealers. And the difference between 16HR Camo Concealer vs Hydrating Camo Concealer. Source: e.l.f. Cosmetics.
  • Long-wearing
  • Full Coverage
  • Matte, powder-like finish
  • Lightweight concealer
  • Thick creamy formula blends in like a second skin
  • Wide range of color, which gives room for multi taskings like contour and highlight
  • Unique undertone accessibility
  • High pigmented, quick-drying, and crease-proof formula performs better with powder application
  • The large doe-foot applicator helps apply concealer evenly and precisely
  • Cheap with higher quality at only $6
  • Shade match guarantee from e.l.f allows you to buy with confidence
  • All e.l.f. products are made from skin-loving ingredients, minus the toxins.
  • All e.l.f. products are 100% vegan and cruelty-free.

Customer Reviews:

On the e.l.f cosmetics official website, there is a review section. Where people can see and give reviews of their products. There you can also see other customers happy with their purchases.

We bring you a peek at the review statics here to give you an idea of feedback on this product:

Reviews about e.l.f. 16HR Camo Concealers on The E.L.F. website.
Reviews about e.l.f. 16HR Camo Concealers on The E.L.F. website. Source: e.l.f. Cosmetics.

There is a total of 2885 reviews on e.l.f. 16HR Camo Concealer.

Overall Rating at 4.4★

Quality of Product at 4.4★

Value of Product at 4.7★

In total reviews, there are 1722 reviews with a 5★.

Other Product Options:

We put together some concealers that can give you similar results like e.l.f. 16HR Camo Concealer. These are two options for you to try.

Maybelline Instant Age Rewind Concealer:

  • Medium to full coverage concealer
  • 18 shades available
  • Priced at $10

Milani Conceal + Perfect Long Wear Concealer:

  • Full coverage concealer
  • 18 shades available
  • Priced at $10

You can see, although they give similar results as e.l.f cosmetics concealer. The price of other concealers is double. And the shade’s range is not that wide like e.l.f concealer. It depends on your preference. You can decide for yourself what is more suitable for you.

So, Is It Worth The Hype?

There was a talk about how Camo Concealer is a good dupe for Tarte Shape Tape Concealer. Although we can’t compare, both concealers provide similar results by camouflaging dark circles and any traces of weariness with their smooth high coverage.

So for people who don’t like to spend a hefty amount of $29 just for a 10ml product. e.l.f. 16HR Camo Concealer comes with a similar formula with a 6ml product for just $6.

Every brand or product has its drawback. What matters is if they take notes on getting better as a brand and giving value to their user.

Looking at the journey of Camo Concealer throughout 2019 till now, they are listening to feedbacks and getting better.

So the question where we started from is: Is it worth its hype? And does it work how they say it does?

Then the answer is doubtless YES. This concealer by e.l.f. is absolute value for money. We think it is a must-try for everyone. Its benefits and features speakers for itself.

For those who want to stay on budget, you can get this 16HR Camo Concealer on e.l.f. official website and Amazon.

Hi there! It’s Tooba. :)

I hope my review proves to be valuable to you. And if you have any further questions or opinions, you can let me know.

Thank You for reading!! ❤❤❤

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Tooba Rizwan

Helping you create content and copy for your brand/business. A Copywriter | Content Writer. Visit linktr.ee/ahsilaali95